Wednesday, April 22, 2009

Re: A comment about your latest Earth-friendly email ad...

A reply from ING direct:

Matthew,

We appreciate your feedback! Your suggestion will be forwarded to the appropriate area for review. As always, we will continue to keep Customers informed of news through statements, emails, Bright Spots and the ING DIRECT web site. Stay tuned and remember, Save Your Money.

Regards,
Lesly Watts
Ombudsman

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A reply from ZAGG (invisishield) to a similar letter.


Matt,
Wow, I really appreciate your email and your passion. I can see where you are coming from and frankly didn't see our perspective as anti-God whatsoever. I actually agree with your religious perspective and we're just trying to do our part to make this great planet a cleaner and better place to live...for many generations.

Thanks for the feedback and know we looked at this as an opportunity to let our customers know that we also care. And we do try to do our part.

I'm not extreme and we can't change the whole world, but we can change our circle of influence.

Thanks again for your patronage and I hope we can give you offers of conveneience and innovation that will continue to make you happy you chose
ZAGG!

Best to you Matt.

Robert

2 comments:

Matt said...

Wow. Interesting. If you use bloggers email-to-blog feature like I did on the previous post, a reply-all gets posted to your weblog automatically! Ha.

Cami said...

Very interesting feedback. I call it the "keep the customer happy by completely agreeing with him, but tell him he's a complete idiot at the same time" approach. I really don't understand how a web-based bank really has to (or can) do anything about saving the earth. Can they use less power? Shall they shut off for a few hours a day? Sounds band-waggony to me.