Tips:
Don't overdo the brown sugar: I sometimes have a tendency to overdo it with the brown sugar. Get it on there nice and thin so it sweetens the rolls, but does not overpower them. Think orange rolls, rather than stickybuns.
Use the good cinnamon: The kind that Costco currently sells. Not the cheap kind from Nortons. It makes a huge difference, especially when you don't overpower the cinnamon with the brown sugar.
Let em raise: I sometimes double the raising time, especially in the winter when it's usually colder in the house. Let it double in size the first time (in the bowl). The second time (in the pans), give them an hour to raise, and then proofbox them for another 20. It's the bast.
Roll em thick: Don't over roll. Too thin makes for rolls that don't raise quite right. I like my rolled out dought to be about 1/4" thick.
Don't over flour: Flower is the enemy. I don't know how much I actually use, but it's got to be at least a cup less than they say. Add flour until the dough is baaaarrrely unsticky enough to handle. If it's still pretty sticky when you take it out of the mixing bowl, add a bit on your hands so you can kneed it a bit. The stickier, the better.
Thanks to Emily for all of these accumulated tips. I've probably called her 10 times over the years in the middle of this recipe. Girl knows what she's talkin' about.
Also, my wife once bought me some Springform pans, which are excellent for these. Time after time I forgot to use them when making these rolls. Hence the note on the bottom of the recipe.
Enjoy.